Grampa's gonna look like a baby

This is my FAVORITE commercial!! I've acted it out for like 10 people - now you can just see it for yourself :) love it!!

Fage - Plain Extraordinary

A rare gem in the jumbled mess that is commercial advertising today, this is both stunningly beautiful and marvelously simple. Fage engages the viewer with a lovely and intriguing voice-over paired with imagery that looks nothing like any yogurt commercial you've seen before.

Enjoy.




And on a side note...greek yogurt is amazing...if you haven't tried it...you need to.

Favorites of the Super Bowl Ads

Here's my favorites :)



Black Beetle Volkswagon
Love the concept and the song :)



Bridgestone Carma



Darth Vader Passat

Class Critique and Lecture with Liad Baniel

Liad Baniel, of Liad Baniel Studio, visited my Digital Design class last week to help critique our early stage Marketing Videos for our products. He first gave a lecture on marketing and advertising in general. It was a great lecture and I naturally took copious notes. Some of my favorite points he hit on were:
- Marketing and advertising is about finding a point of CONNECTION with your viewer
- The holy grail of design is to get your viewer to experience something they will never forget
- Visual communication is the face of any company, product, idea, concept, etc
- Putting a poster out into the world is like a first date. Play by the rules - you know what people are attracted to, but you can't be boring

He also pulled up a few projects he thought were really successful at grabbing an audience's attention, in very different ways. The first two images are print advertising by Marc Atlan Design, Inc (a new favorite design studio of mine!). They are both for Commes des Garcon - one for nail polish and one for perfume. The ads are approached in two VASTLY different ways, which I love. Baniel hit on that something to always remember - an advertising campaign does not all have to look the same. For the nail polish, the bold use of color and scale are great. A sense of drama is created. For the perfume, a more intimate product, you feel like the bottles are hugging - a time when you're most likely to smell someone's perfume.

The second project here that Baniel discussed is Wolff Olins' branding for the New Museum in New York City. The branding is variable based on the content the museum needs to include and serves as an active graphic device. I love variable logos and I think this is really successful - it even picks up on the stacked architectural elements of the building itself.

American Tourister - $20

Genius advertising...back in the days of Mad Men. Designed by Doyle Dane Bernbach, or DDB (famous for their VW Lemon ad), this is an ad for American Tourister Luggage that ran from 1970-1982 winning a Clio Award as well as being named being named one of Entertainment Weekly's all time best commercials in 1995 coming in at #3.

On a side note - if you visit the DDB site, watch their "Introducing Social Creativity" video on the homepage - they have done some pretty fantastic work. And if you visit the American Tourister site, note that they are still alluding to this Gorilla campaign on their homepage.

For more info on the commercial, go here.

Great Commercials

Just saw this one today for the first time. It reminds me of the kid from Toy Story that destroys all this toys...and many of the kids I've babysat for at various times.



This is one of my all time favorite commercials of all time. For anyone who knows me, I've been collecting pictures of objects that look like faces for years now, so when this commercial first came out, I received several excited text messages.



When this commercial first came out, I was really impressed. However they made this, it certainly looks real. I think my favorite part though, was that after a few weeks of running, the end was edited to say that it was NOT affiliated with any Jean Claude & Christo projects, which was my first thought when I saw this.