American Tourister - $20

Genius advertising...back in the days of Mad Men. Designed by Doyle Dane Bernbach, or DDB (famous for their VW Lemon ad), this is an ad for American Tourister Luggage that ran from 1970-1982 winning a Clio Award as well as being named being named one of Entertainment Weekly's all time best commercials in 1995 coming in at #3.

On a side note - if you visit the DDB site, watch their "Introducing Social Creativity" video on the homepage - they have done some pretty fantastic work. And if you visit the American Tourister site, note that they are still alluding to this Gorilla campaign on their homepage.

For more info on the commercial, go here.