Saturday, September 4, 2010
Why didn't I know about this?!
On August 18, 2010 the Standard Hotel NYC, an anchor of The Highline and one of my personal favorite buildings in the city, was transformed into an amazing light show. The installation, funded by Target, was created by Mother NY & LEGS. LEGS is the studio that created the shockingly strange, and recently nominated, music video for Dog Days are Over by Florence + the Machine
The event was called the Kaleidoscopic Fashion Spectacular and Target went the distance in my opinion by handing out 1500 binoculars and also setting up a toll free number so that you could hear the music if you watched the show from far away...genius.
I think this is an extremely success instance of many design fields merging together to create something awesome. It reminds of the Blinkenlights exhibit from Berlin, but because I've spent so much time on the High Line, I'm even more drawn to this one. Hopefully The Standard will continue to bring media attention to the High Line area, which just so happens to be my one of my favorite parts of NYC.
Oh and the video is pretty long, so if you don't watch the whole thing...I recommend the first few minutes and then around 7:35 in and also 9:35 in.
Based on an article by Matt Lambert called "LEGS & Mother Take Over The Standard NYC" on motionographer.com